Is automating your Instagram a recipe for success — or a sure way to get flagged as spam? If you’re seriously motivated to grow your Instagram account, as a business, influencer, or anything in-between, you’ve probably heard of automation bots. Chances are, you’ve even personally interacted with these bots on Instagram before.

What is Instagram Automation?

Using automation on Instagram is basically growing your account on autopilot. It is NOT the same thing as buying fake likes or followers.

Bots can be programmed to like photos, follow users, and leave comments automatically, all day long. With the right automation, your account will interact with way more users than you ever could manually. These people will see your notification, discover your page, and hopefully give you a follow back.

Using automation can be a great way to gain real followers who are actually interested in your content and likely to engage with your posts. When you buy fake likes or followers, your Instagram account suffers for two main reasons: you end up missing out on real potential consumers and you look unprofessional, inauthentic, and tacky. Accounts with fake likes and followers are fairly obvious and easy to spot, since the engagement will not appear at a normal ratio. For example, the average photo on Instagram will receive one comment for every 33 likes it gets — when you buy fake likes, the inevitable lack of comments will look suspicious.

Is Automation Right for You?

Are you a business owner looking to increase sales? Are you an influencer who wants to expand their reach? Whether you need followers and fans or clients and customers, automation is the perfect tool to grow your Instagram.

Having an engaging Instagram account is more important than ever when it comes to marketing yourself or your brand. Instagram has over 1 billion monthly users, which means that having a popular Instagram account could translate into lots of attention and traffic for you.

A graph showing the number of monthly active Instagram users from January 2013 to June 2018 (in millions). By June 2018, the chart is at 1,000,000 monthly active users.


An impressive 78% of consumers report that their purchases have been influenced by a brand’s social media content. Additionally, in a study by Iconosquare in 2015, over 70% of Instagram users reported that they’ve looked up a brand on the platform before, and 62% of users say they’ve followed a brand. In the end, people have come to love Instagram as a place to follow brands and get recommendations from their favorite influencers.

Finding the Best Bot

There are a lot of bots out there to choose from, but which one is the right one for you? There are a lot of factors to consider, but overall, Social Genie is the best automation service currently on the market.

Firstly, they manage each step of the automation process for you, which saves you time and energy while also ensuring that you get the best results. Marketing experts will set up your target audience, engagement settings, and automation speed. With all this taken care of, you’re able to focus on creating good content.

With Social Genie, accounts with especially impressive content are often able to get around 1,200 new followers per month. On average, the typical Social Genie subscriber will grow about 300 new followers per month. Most importantly, these are real followers.

How to Make Your Account ‘Follow-Worthy’

The beauty of Instagram automation is that it helps you grow followers organically — meaning, all your followers actually want to be following you, and they aren’t fake or bought. This means, however, that your account will only grow if people think it’s worth following.

Content Creation

Creating enjoyable content that people want to follow is the most important factor of growing an Instagram account. If your content is no good, you won’t get many followers no matter how many tips, tricks, or shortcuts you take. Luckily, once you have a bot enabled, you’ll be able to dedicate more time than ever to taking the perfect pictures and videos.

Make sure your lighting is good when you’re setting up to take a shot. Brighter images receive 24% more likes than darker images, and are generally considered more pleasing to the eye. As far as color selection goes, cooler colors tend to be favored over warmer colors. Images that are predominantly blue generate over nearly 25% as many likes as red images. Photos that stick to featuring one dominant color (regardless of what it is) get an average of 17% more likes than multicolored images.

As for the subject of your photos, research finds that images with a human face receive an average of 38% more likes and 32% more comments than a post that does not. In general, lifestyle content receives more engagement than traditional product photos. For instance, in 2014, lifestyle content made up 60% of Nike’s posts and 32% of Adidas posts. This correlated with Nike seeing 8x more interaction on their posts than Adidas.

Final Touches

Once you have your content ready to upload, there are always a few final touches you can add to ensure that your post is as perfect as possible. Even something as simple as adding the right filter can attract more interactions. The filter ‘Mayfair’ has shown to generate the most interactions per every 1,000 followers.

A graph of Filter Usage versus Effectiveness in terms of the average interaction per 1,000 followers on Instagram. Mayfair has the highest rate of effectiveness.

(Track Maven)

Hashtags are another important tool to use that help your posts get more visibility. Each post can have a maximum of 30 hashtags, so choosing the right ones can be just as much an art as it is a science. It’s recommended to switch up the hashtags you use rather than copying the same ones for each post. Research which hashtags are popular amongst your niche without being too generic — using a generic hashtag like ‘fashion’ will only get your post buried amongst thousands of others. Additionally, making up your own unique hashtag to reuse is a good way to brand yourself and to make your content easy to find when searching.

Another easy way to increase your visibility and engagement is to include a location tag on your posts.On average, posts with with a location tag receive 79% more engagement. Only a little more than 5% of Instagram posts include a geotag, making it a seriously underutilized, but super effective tool.

How to Start Automation

Setting up Instagram automation can seem intimidating and overwhelming at first glance — and for good reason! There are a lot of factors that must be in order to ensure that your bot is effective, reliable, and safe. A good bot runs quickly enough to get incredible results fast, while also avoiding Instagram limits by being cautious and well-timed.

In order to be effective, your bot has to be programmed to interact with your target audience. This can mean targeting users who follow accounts similar to yours, people who have interacted with certain hashtags or locations, or more.

Luckily, Social Genie is a managed service that handles all of that for their users and more. Beyond the automation services, members can also sign up for consultation services to improve their content creation plans or business strategies. Starting up safe, successful automation on your Instagram account is as easy as signing up for a free trial at Social Genie and testing out the results yourself for a few days.